What could be a more awkward place to meet someone new for the first time than a cold shower? Matrix embraced this unique meeting space as a place to have strangers try out Biolage R.A.W. together. Four good sports were up for the challenge of testing out a new product in this most R.A.W. and unusual scenario and here's what happened:
2016 was a very good year in my life and career. I stepped away to develop a more independent/agnostic look at color and focused more on outcomes and approaches used to create those results. From working with the Arrojo team, to observing Ramirez Tran’s approach to hair and watching countless online videos, I love the strong techniques and approaches different colorists have.
This year’s Golden Globe Awards was a star-studded affair. Hollywood’s A-listers were more glamorous than ever as they walked the red carpet in stylish suits and gorgeous gowns, perfectly complemented by an array of stunning beauty looks.
The free app was built to help beauty professionals streamline their business.
Cosmoprof has announced that it will be launching a new app on January 1, 2017. Designed to help hairstylists and beauty pros to take their creativity to the next level, the Cosmoprof app streamlines the business of beauty.
We may look back at 2016 as a pivotal year in the world of professional haircolor. For many years it has been the big companies that offered us new opportunities with haircolor, from new ranges to new technologies.
When it comes to gray coverage for men, efficiency is key. Male clients typically don’t want to sit in the salon for 40 minutes, waiting for their color to process. Instead, they’re looking for a soft, natural-looking blend in as little time as possible.
by Eric Mokotoff, IASRaw founder and producer
Education, education, education; it’s the single most important tool for salon professionals. Salons and salon professionals are simply more successful when committed to ongoing lifelong education.