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Goldwell Rebrands

by Marianne Dougherty, Editor in Chief, The Colorist

James Gartner and Team Wins the 2014 PRAVANA Show Us Your Vivids Educator Contest

It may have started as a dream, but it ended with the reality of a first-place win for James Gartner in the inaugural Pravana 2014 Show Us Your Vivids contest for educators. Gartner's look was deemed the premiere interpretation of the power of PRAVANA's Vivids color line.

Red Hot Hair: New INOA Carmilane from L’Oréal Professionnel

Rich, vibrant shades of red are making a powerful comeback. Look no further than recently turned “red hot” actress Vanessa Hudgens and the ever-classic red, Christina Hendricks, as well as fresh-faced models Natalie Westling and Anniek Kortleve for proof that red is the color of the season.

Haircolor How To: Vibrant Purple by Michael's Salon and Spa

Michael's Salon and Spa owner Michael Schuh recently sponsored a contest amongst four cosmetology schools. This gorgeous, vibrant purple color, created and modeled by colorist Christina Thomson, was selected as the winner.

Goldwell Releases Traditional Rebels

While in Berlin for Goldwell Color Zoom Challenge 2014, I got a sneak peek at Traditional Rebels, the company’s hair fashion collection for 2015, and it rocks. Everything about this collection suggests that chaos is the new order. Inspired by what they saw on the runway, the Global Color Zoom Creative Team created a rebelliously fresh collection that defines elegance in a completely new way.

Beautiful Melting Into Fall Hair Color

Fall just might be the most inspirational season for colorists, so just melt right into it with this beautiful fall color formula from Rosa Hawkins, owner of Di Rosa Haircare New York.

Melting into Fall

Background: 30 ml. Goldwell Topchic 5bg and 10 ml. Goldwell Topchic 4g

With 20 Volume.

Goldwell Heads to Berlin for Color Zoom Challenge 2014

Every year Goldwell invites hairdressers from all over the world to participate in the Color Zoom Challenge. “It’s the most challenging competition and career booster in life,” says Derrick Zeno, who was the Global Winner last year in the Partner Category, USA.

Demi Lovato's Blue Hair

Demi Lovato is notorious for her ever-changing, expressive hair color from purples to pinks to greens; she’s tried them all. Last week, she teased her fans with an Instagram photo featuring hair coloring must-haves, including PRAVANA hair color.

Beth Minardi's 2014 Fall and Winter Hair Color Forecast

"It's time to strike it rich," says celebrated colorist Beth Minardi of this season's bold new forecast on the hair horizon. Shiny, deep, deliberate shades will dominate the cool-weather palette—brought to life with high-contrast highlights in spice, gold, butterscotch and much, much more. Watch this video to stay on trend with Beth Minardi's 2014 Fall and Winter color forecast!

Halloween Hair Solution: Redken's New Color Rebel Hair Makeup

Redken introduces the ultimate way to change up your client's hairstyle in minutes: New Color Rebel hair makeup. Available in five stylish shades, Color Rebel allows you to change your client's look in a minute – the only limit is your imagination! With Halloween just around the corner, Color Rebel provides a colorful solution to creating imaginative holiday styles.