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Business: The Professional Beauty Association Hosts Webinar on Managing Your Salon's Online Reputation

On Monday, April 6, 2015, (12:00 p.m. EDT | 11:00 a.m. CDT | 10:00 a.m. MDT | 9:00 a.m. PDT) the Professional Beauty Association (PBA) will host Who's Managing Your Salon's Online Reputation?, a complimentary webinar designed to help salon owners create an impactful online presence for their businesses.  
 

Hot Product: Matrix Introduces SOBOOST Color Additives to Intensify, Neutralize and Customize

Now Matrix haircolor artists have an exciting new tool that can be used to boost, soften and create bespoke color results! New SOBOOST Color Additives, which can be added to most Matrix SOCOLOR and Color Sync formulas, provide colorists with four, pure, bright tones for immediate intensifying or neutralizing effects. The result?

Paris Fashion Week: Custom Cuts and Color at Akris F/W 2015

To play up the stony gray palette seen on the runway at Akris’s Fall/Winter 2015 show, Redken Global Creative Director Guido custom-cut wigs into a choppy bowl shape and colored each a beautiful shade of gray using Redken’s Shades EQ. Guido then sprayed Redken’s Fashion Work 12 versatile working spray all over the hair to enhance the texture and layers of the surfer-inspired cut.