Hair Color How To: Increase Color Retention
Patrick McIvor, Artistic and TechniCulture Director for Goldwell and KMS California Hair Care shares tips for increasing color retention:
·McIvor uses Goldwell Dualsenses Color Lock Serum to prolong color retention for up to 22 shampoos! “I find sealing color in directly after a color service with Dualsenses Color Lock Serum is one of the best ways to prolong a vibrant hue,” says McIvor.
· Color hair one shade darker to offset fadage.
·Suggest clients shampoo (with warm, not hot water) and condition every other day to minimize color deterioration.
· Use shampoos and conditioners with innovative formulates specifically for color-treated hair such as the FadeStop formula in the Goldwell Dualsenses Color Care line designed for unsurpassed color retention.
·Refresh with a glaze between foiling appointments.
Image courtesy of Glow Communications