Hair Color How To: Increase Color Retention

Patrick McIvor, Artistic and TechniCulture Director for Goldwell and KMS California Hair Care shares tips for increasing color retention:

·McIvor uses Goldwell Dualsenses Color Lock Serum to prolong color retention for up to 22 shampoos! “I find sealing color in directly after a color service with Dualsenses Color Lock Serum is one of the best ways to prolong a vibrant hue,” says McIvor.

· Color hair one shade darker to offset fadage.

·Suggest clients shampoo (with warm, not hot water) and condition every other day to minimize color deterioration.

· Use shampoos and conditioners with innovative formulates specifically for color-treated hair such as the FadeStop formula in the Goldwell Dualsenses Color Care line designed for unsurpassed color retention.

·Refresh with a glaze between foiling appointments.

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Image courtesy of Glow Communications