Henkel signed an agreement to acquire Nattura Laboratorios, S.A. de C.V. which will allow the company to broaden its portfolio with leading brands in Professional Haircare. The major brands Henkel will add include Pravana and Tec Italy. In the fiscal year 2016, the business generated sales of more than 100 million euros.
“With this agreement, Pravana’s and Nattura’s brands will strengthen their footprint in both the professional haircare and retail markets through Henkel’s leadership within these segments of business. Our brand’s great quality and performance are a perfect fit for the haircare business of Henkel”, Steven Goddard, Pravana’s CEO said.
“This acquisition is part of our strategy to strengthen our position in attractive markets and categories. We will expand our Hair Professional business in Mexico and further leverage our brand portfolio in the US hair professional market”, said Henkel CEO Hans Van Bylen.
“They will complete our Hair Professional Colorants core category and will reinforce Henkel’s global No. 3 position in this business. Moreover, this transaction will provide a platform for further growth in the attractive Latin American market”, said Pascal Houdayer, Executive Vice President and responsible for Henkel’s Beauty Care business.
The acquisition is subject to customary closing conditions, including regulatory approvals.
[Image: Henkel will add Pravana to its portfolio through the new acquisition. Image courtesy of Pravana]