All Products

Hot Products: Matrix's New COLORINSIDER Color Concentrates

Intensify, brighten and lift beautiful, permanent haircolor with the new COLORINSIDER Color Concentrates! Specifically designed to boost COLORINSIDER formulas, the new Concentrates will give stylists and colorists even more flexibility to create vibrant, gorgeous looks.

Matrix Introduces LIGHTINSIDER Lightening System

Salon clients love to lighten up—in fact four out of five clients opt for a shade that’s lighter than their natural hue. Now lightening services such as balayage and highlights can be less damaging and more comfortable than ever, thanks to the breakthrough, no-ammonia LIGHTINSIDER Lightening System from Matrix.

Hot Product: Matrix Introduces SOBOOST Color Additives to Intensify, Neutralize and Customize

Now Matrix haircolor artists have an exciting new tool that can be used to boost, soften and create bespoke color results! New SOBOOST Color Additives, which can be added to most Matrix SOCOLOR and Color Sync formulas, provide colorists with four, pure, bright tones for immediate intensifying or neutralizing effects. The result?

Hot Product: ColorpHlex Protects and Strengthens Hair

Hair coloring just got stronger! A new step has been introduced that makes hair look and feel healthier and shinier than ever before and ColorpHlex is leading the way. ColorpHlex is a 2 step color strengthening additive. It improves the strength and quality of the hair from the inside out.

Refresh Color with NEVO Color Enhancer Treatment

Help your clients maintain their color between salon appointments with the new PRAVANA NEVO Color Enhancer Treatment. Routine shampooing, heat styling and UV exposure are a few of the inevitable factors that can cause your work to lose its luster. Now, clients can breathe new life into less-than-fresh color every time they condition.

Haircolor How To: Two Stylists, Two Looks

Joi Rooks, owner of fresche salon (Atlanta, GA; and Lori Panarello, owner of I.d salon (New York, NY;, rocked some pretty cool looks for KMS California at the Worlds Fair Hair in Austin, Texas, but the most amazing thing about this pair is their 18-year friendship.

Haircolor How To: Sun Kissed Strands by Pasquale Caselle

Celebrity hairstylist and IT&LY HAIRFASHION NA, Inc. Creative and Editorial Color Director Pasquale Caselle is known for his mastery of signature color formulation and technique. Amongst his A-list clients is Sarah E. Fahey, writer of VH1’s popular Hit the Floor, who credits her rich, natural, and personalized “sun kissed” color exclusively to Caselle.

Haircolor How To: Rainbow Bright by Shonda Broadus

Hairstylist Shonda Broadus recently created this vibrant, rainbow-colored look for one of her clients. Says Broadus, "I used Schwarzkopf bleach and 30 vol. with Olaplex for 20 min. I then rinsed and followed the Olaplex instructions as noted. After rinsing and shampooing I then proceeded to towel dry her hair before applying my custom mixtures of PRAVANA."

Celebrity Hair Tips: How to Protect Haircolor at the Beach

Celebrities seem to always look effortlessly chic, even in the beach's harsh hair conditions. But don’t be fooled, they’re not unprotected! Sam Villa, Founding Partner of the Sam Villa® brand and Education Artistic Director for Redken 5th Avenue offers tips for beauty in the sun and the sand.

To Keep Hair Bright and Shiny