Hair Care

Free for All: May 2015

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Matrix Introduces LIGHTINSIDER Lightening System

Salon clients love to lighten up—in fact four out of five clients opt for a shade that’s lighter than their natural hue. Now lightening services such as balayage and highlights can be less damaging and more comfortable than ever, thanks to the breakthrough, no-ammonia LIGHTINSIDER Lightening System from Matrix.

Hot Product: Matrix Introduces SOBOOST Color Additives to Intensify, Neutralize and Customize

Now Matrix haircolor artists have an exciting new tool that can be used to boost, soften and create bespoke color results! New SOBOOST Color Additives, which can be added to most Matrix SOCOLOR and Color Sync formulas, provide colorists with four, pure, bright tones for immediate intensifying or neutralizing effects. The result?

Celebrity Hair Tips: How to Protect Haircolor at the Beach

Celebrities seem to always look effortlessly chic, even in the beach's harsh hair conditions. But don’t be fooled, they’re not unprotected! Sam Villa, Founding Partner of the Sam Villa® brand and Education Artistic Director for Redken 5th Avenue offers tips for beauty in the sun and the sand.

To Keep Hair Bright and Shiny

Hair Color PRODUCTS: The Story behind Macadamia Natural Oil

Macadamia Natural Oil melds the unique properties of macadamia nut oil and the rare luxury of argan seed oil to create a product that heals, nourishes, revitalizes and rejuvenates. Watch this video to find out the story behind Macadamia Natural Oil:

White Sands Phase One Nourishing Shampoo and Conditioner

White Sands Phase One Nourishing Shampoo and Conditioner

Color damage, scat! White Sands Phase One Nourishing Shampoo and Corrective Conditioner for blondes and brunettes protect against UV damage and cuticle cracking, and revitalize strands with extracts of heliogenol, thyme, fennel, and elder flower, plus aloe vera gel and Crodasone W, a heat-activated protein.

Pravana Naturceuticals Color Ensure Sulfate-Free Shampoo and Conditioner

Pravana Naturceuticals Color Ensure

Harnessing the powers of technology and nature,
Pravana Naturceuticals Color Ensure Sulfate- Free Shampoo, Color
Ensure Conditioner and Intensive Leave-In
Treatment protect
against color- stripping and rescue
stressed tresses with a proprietary complex
of botanicals and hydrolyzed proteins.