Salon clients love to lighten up—in fact four out of five clients opt for a shade that’s lighter than their natural hue. Now lightening services such as balayage and highlights can be less damaging and more comfortable than ever, thanks to the breakthrough, no-ammonia LIGHTINSIDER Lightening System from Matrix.
Now Matrix haircolor artists have an exciting new tool that can be used to boost, soften and create bespoke color results! New SOBOOST Color Additives, which can be added to most Matrix SOCOLOR and Color Sync formulas, provide colorists with four, pure, bright tones for immediate intensifying or neutralizing effects. The result?
Celebrities seem to always look effortlessly chic, even in the beach's harsh hair conditions. But don’t be fooled, they’re not unprotected! Sam Villa, Founding Partner of the Sam Villa® brand and Education Artistic Director for Redken 5th Avenue offers tips for beauty in the sun and the sand.
To Keep Hair Bright and Shiny
Macadamia Natural Oil melds the unique properties of macadamia nut oil and the rare luxury of argan seed oil to create a product that heals, nourishes, revitalizes and rejuvenates. Watch this video to find out the story behind Macadamia Natural Oil:
Color damage, scat! White Sands Phase One Nourishing Shampoo and Corrective Conditioner for blondes and brunettes protect against UV damage and cuticle cracking, and revitalize strands with extracts of heliogenol, thyme, fennel, and elder flower, plus aloe vera gel and Crodasone W, a heat-activated protein.
Harnessing the powers of technology and nature,
Pravana Naturceuticals Color Ensure Sulfate- Free Shampoo, Color
Ensure Conditioner and Intensive Leave-In
against color- stripping and rescue
stressed tresses with a proprietary complex
of botanicals and hydrolyzed proteins.