Hair Care

Hot Product: Matrix Introduces SOBOOST Color Additives to Intensify, Neutralize and Customize

Now Matrix haircolor artists have an exciting new tool that can be used to boost, soften and create bespoke color results! New SOBOOST Color Additives, which can be added to most Matrix SOCOLOR and Color Sync formulas, provide colorists with four, pure, bright tones for immediate intensifying or neutralizing effects. The result?