Wella Professionals unveils their biggest innovation in over twenty years, Illumina Color. Hear what P&G Salon Professional Creative Director Fabio Sementilli has to say about the benefits of Illumina Color:
Multitask with Joico Vero K-PAK Crème Lightener, which reconstructs hair as it lightens up to 8 levels. The creamy formulation bans unwanted gold tones; contains all 19 amino acids found in hair plus vitamin-rich shea butter; and delivers even results from roots to ends.
Formulated with purified olive and jojoba seed oils, Oligo Professional Blacklight cream decolorizer can be used on or off the scalp; protects both hair and scalp during the lightening process; and comes in an easy- to-use, 17.56 oz. tube.
Get sea-fire results with Rusk DeepShine Blue Conditioning Powder Lightener, an off-the-scalp decolorizer that’s enriched with sea oak to protect against moisture loss, hydrolyzed keratin for added strength, safflower oil for luminosity, and a blue base to neutralize gold tones.
Heat ’em up or chill ’em down with TIGI Colour Radiant Gloss, a non-progressive, ammonia-free, semi/demi toner collection. New! Add sun-kissed warmth with 10/03, or create luminous, platinum results with 10/27.
Fresh to the U.S., Hipertin Hair Color’s state-of-the- art formulations, which includes the UTOPIK permanent haircolor range, featuring 103 shades with a 1.9% ammonia content, as well as plant proteins and vitamins. The Fresh People semipermanent line includes 21 ammonia-free shades infused with micronutrients, essential vitamins and olive oil.
Alfa Parf Evolution of the Color introduces four new Pure Platinum Blonde shades that evoke images of past buxom beauties who heated up the big screen with their cool, titillating strands. The permanent haircolor lifts up to 5 levels, creates intense, yet pastel highlights, and produces superior color saturation thanks to the the proprietary HCI (Hyper INtense Color) System
Self-heating and ammonia-free, Oligo Professional KOKO colour solution introduces the Spice N’ Ice collection, which features Cardamom, Sesame and Ginger icy blondes; and Paprika, Cinnamon and Chili copper reds.