Today’s most dynamic brands capture consumers with powerful visuals, clever copy and eye-catching packaging. Using these principles, smart companies place strong focus on resources to develop a powerful, cohesive visual presence that instantly connects with their target market.
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Patrick McIvor, Matrix Artistic Director, shares three factors that must be considered to achieve perfect hair color.
Top colorist Patrick McIvor, Artistic Director for Matrix, kicks some serious brass when it comes to coloring hair! He knows that to find the perfect color for a person, three factors must always be considered.
1. How often do you want to color hair?
2. How much money do you want to spend on your hair?
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On March 9 free hair color services will be performed in exchange for donations to the Bastrop Pregnancy Resource Center which provides information, planning and support for young girls and their families with unplanned pregnancies.
Salon clients can refresh their color for a great cause when three Austin area Matrix salons participate in the Celebrate Your Color Color-A-Thon March 9. Free hair color services will be performed in exchange for donations to the Bastrop Pregnancy Resource Center, which provides information, planning and support for young girls and their families with unplanned pregnancies.
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Brig Van Osten challenges stylists to rethink their approach to coloring hair as she creates a circular hair design using ChromaSilk and VIVIDs.
Brig Van Osten refused the confines of coloring hair vertically and horizontally. Using spherical objects, Brig overlapped four colors onto hair, creating a whimsical circular pattern. The result is fun and thought-provoking. Using color stamping as an option opens up an endless world of creating color patterns and textures that are often found solely in graphic and textile design.
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The juiciest gossip in Hollywood is very berry.
There’s a berry craze in Hollywood, Blake Lively (although short lived) and Amy Adam’s strawberry blonde hair is FRESH and consumers are into it. Krista Beahm from patrick mcivor color studio picks the perfect formula for this juicy color.
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Katy Perry transitions to a new secret hair color.
What color do you think Katy Perry's hair will be next? Currently it is red as she transitions to a new secret color. Perry wrote on her twitter, “2get to goal I have 2b GINGER for 3WKS,”
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Want to know a secret? Agadir Argan Oil can improve your hair color results.
Carlos Gonzalez, owner of Tangles Salon in Bloomfield, NJ, and a master stylist and educator for Agadir International has discovered a trick that improves his results every time he colors a client’s hair. To prep the canvas and make the hair more receptive to color, Gonzalez applies a few drops of
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Behind-the-scenes look at the The Colorist February 2011 cover
Goldwell artist Deborah Gavin created three distinct looks within the Harmony Contradicted collection, showcasing the trend's styling versatility. "The colors are 'matte' so they take on a different nuance. It creates a new interest unlike anything we have done before."
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Krista Beahm shares her signature Ombre technique.
Krista Beahm and Patrick McIvor demonstrate how to do the Ombre/Puddling coloring technique.
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Color by Kim Vo ̄ , celebrity colorist, salon owner and product developer
You loved Katherine Heigl’s signature blonde locks on Grey’s Anatomy and in her titillating comedy The Ugly Truth, but now colorist Kim Vo ̄ , who owns four eponymous salons and a swiftly growing haircare empire, wants you to see this megawatt star in a whole new light...as a sumptuous brunette!
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